It feels longer than 5 years since New Zealand singer-songwriter Lorde first gave us her unique blend of indie/pop/electro (or whatever the Millenials call it these days!) when she was catapulted into the limelight in 2013 with her massive hit ‘Royals’. Amazingly she was just 16 at the time when it hit number 1 in the US Billboard Hot 100 chart, making her one of the youngest solo performers to do so. The previous artist/track to achieve this feat was back in 1987 when one-hit wonder Tiffany told us ‘I think we’re alone now’.

Thankfully Lorde’s music career hasn’t mirrored Tiffany’s, and the follow-up single to Royals was another one word song title, ‘Team’. The team in question being a tribute to her friends and the people of New Zealand, as she explains how it feels to live somewhat isolated and disconnected from popular music culture.

Lorde is no stranger to music production, after getting involved with the process on her debut album ‘Pure Heroine’, she is cited as co-producer for the entirety of her second LP in 2017 ‘Melodrama’. The other producer being Jack Antonoff, winner of multiple Grammy awards, his biggest production credit is working on Taylor Swift’s phenomenally popular album ‘1989’. It’s certainly a team that works though, as the album was a success with critics and fans alike.

This week we’re taking on the bass sound and the pad sound from Lorde’s ‘Team’ and showing you how to recreate them for yourself with DRC.

Click here to download the Ableton project file

We’ll never be royals,
Team Imaginando

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Introducing K7D - Tape Delay...

Published on 6 May 2019

Today we are excited and proud to introduce you to a brand new product from Imaginando, with the launch of our latest effects plugin for both Desktop and iOS: K7D - Tape DelayBorn out of our deep-seated love of all things analog, we've used our meticulous methods of detailed emulation to recreate the classic sound of vintage hardware delays, with a modern twist of updated features and design.To ensure an authentic and realistic analog sound, we’ve once again focused our research and analysis on all the little irregularities and imperfections that tape delay introduces along the entire signal path.Here’s a look at the key features:- 1ms to 1 sec. dual-playhead, analog-modeled delay with noise, tape distortion and mechanical vibration models- Input with pre-amp saturation and optimized gain staging and saturation algorithms for very musical results- Normal and Ping Pong modes- Delay time spread between heads and stereo width control- High pass and Low pass filter on feedback path- Powerful LFO bipolar time modulation with multiple waveforms (sine, triangular, saw, square, sample and hold and filtered sample and hold) and possibility of inverted LFO phase on second play head (for added stereo imaging)- Delay time syncable with BPM and possibility of delay time modulation via incoming midi notes- Oscilloscope visualisation of audio waveform and LFO waveformDesigned to be flexible and versatile with a concentrated set of features presented in a stylish, easy to use interface, K7D is an affordable plugin which represents excellent value for money.K7D launches on both iOS and Desktop today 06/05/2019 with a special introductory offer available at launch.We look forward to bringing you more great things in 2019,Team Imaginando...

How to make the bass, pad and keys sounds from Queen 'Radio Ga Ga' in DRC...

Published on 2 May 2019

The Roland Jupiter-8 was/is a thing of beauty, both to look at and to listen to, and for the first half of the 80s it was the synth of choice for anyone lucky enough to get their hands on one. (So popular in fact that there was a long waiting list of people more than happy to hand over the eye-watering asking price of nearly £4,000 in 1981) A must-have for musicians at the time, it was one of the sounds which helped defined the 80s and was used on loads of classic hits, including today’s tutorial track, ‘Radio Ga Ga’ by Queen.With its catchy, sing-along chorus, it would be hard to find anyone born in this millenium who isn’t familiar with the gorgeous electronic sound of this massive 1984 hit. It stole the show at the 1985 Live Aid charity concert, with the stadium of 70,000 people all clapping along in unison, just like the music video.The song was written by the band’s drummer Roger Taylor, and was originally called ‘Radio ca-ca’, inspired by his son, a small child at the time, pointing to a radio and proclaiming ‘Radio ca-ca!’ to vocalise his opinion on how bad he thought the music was. As such, the song was written by Taylor to express his frustration and sadness at the decline/importance of radio during the rise of MTV and the music video.It’s another triple tutorial which includes the sounds of the bass, pad and keys, all reconstructed using DRC. Make sure you watch till the end to find out how we take care of the guitar part too!Click here to download the Ableton project fileWe will rock you,Team Imaginando...

Introducing K7D - Tape Delay...

Published on 6 May 2019

Today we are excited and proud to introduce you to a brand new product from Imaginando, with the launch of our latest effects plugin for both Desktop and iOS: K7D - Tape DelayBorn out of our deep-seated love of all things analog, we've used our meticulous methods of detailed emulation to recreate the classic sound of vintage hardware delays, with a modern twist of updated features and design.To ensure an authentic and realistic analog sound, we’ve once again focused our research and analysis on all the little irregularities and imperfections that tape delay introduces along the entire signal path.Here’s a look at the key features:- 1ms to 1 sec. dual-playhead, analog-modeled delay with noise, tape distortion and mechanical vibration models- Input with pre-amp saturation and optimized gain staging and saturation algorithms for very musical results- Normal and Ping Pong modes- Delay time spread between heads and stereo width control- High pass and Low pass filter on feedback path- Powerful LFO bipolar time modulation with multiple waveforms (sine, triangular, saw, square, sample and hold and filtered sample and hold) and possibility of inverted LFO phase on second play head (for added stereo imaging)- Delay time syncable with BPM and possibility of delay time modulation via incoming midi notes- Oscilloscope visualisation of audio waveform and LFO waveformDesigned to be flexible and versatile with a concentrated set of features presented in a stylish, easy to use interface, K7D is an affordable plugin which represents excellent value for money.K7D launches on both iOS and Desktop today 06/05/2019 with a special introductory offer available at launch.We look forward to bringing you more great things in 2019,Team Imaginando...